The effectiveness of photos and videos.
I ask you not to underestimate the effectiveness of photos and videos. For I am about to show you how important these are. In our social media experiments, it has been proven that photos and videos do better in comparison to text-only posts. Somewhere on the internet, I heard someone say “text is lame.” Both you and I may not entirely agree with the words: “text is lame,” but it’s how they think of text. A picture is worth a thousand words… isn’t it? Have you not come across this saying? Because I have. The saying basically means a picture can tell you a lot. Could you use 1000 words to describe exactly how somebody’s face looks in some photograph? That would be a challenge, wouldn’t it?
Now, let me tell you something. If you are going to want to get more exposure for your social media posts then you are going to have to go with the flow and cope with your audience’s short attention span. A long, text-only post has had the tendency to do poorly. Any post that is short and concise is preferred. Remember that clearly. Be sure to get to the point and you’ll see an improvement in your engagement rate. It only makes sense now that you would get more exposure in this way. Posts with more engagements show more often and this is from personal experience.
Try and think of the situation from their point of view. What if you had an attention span issue? Would you have bothered enough to read a long paragraph? Perhaps not because you come across a lot of them. Pictures stand out more, right? Perhaps imagery is not as boring to look at. The same goes for online video. What say you?